Jeffrey is Venture Builder, Investor & Lecturer at NTU, NUS, SMU, as well as a mentor and instructor at ACE. He is former banker turned Entrepreneur, Investor and Lecturer with over 40 years experience across 7 countries.

Topic: Market Sizing & Competitive Analysis

Learn how to understand market opportunity size and scale along with profiling and targeting the right customers, and the definition of terms like TAM, SAM and SOM, and their importance. Find out the importance of knowing your business’ USP too, how it differentiates your business from competitors, how researching and understanding the competitive landscape will help you greatly, as well as how product, marketing strategy and business model can enable effective competition.

In the module, learn how to analyse competitive landscape and formulate strategy, market segmentation, product positioning, marketing, distribution, sales strategy, and product-market fit. Crystallise your learnings with real life examples of companies too – where the class will review how Grab identified a market pain point and design their value proposition to address the pain and enhance the gain for its target customers.

Topic: Go-To-Market Strategy

Go-To-Market Strategy encapsulate who, what, where and how to sell to. It addresses plans to reach and close the target customers in the market segments chosen to serve with a business’ product positioning. In this class, review with real life examples of companies like Gojek and Fitbit, understanding how they plan and execute their Go-To-Market Strategy: what’s good and what can be better, along with the trade-offs in navigating the new and uncertain world of startups.

Explore how social media has transformed marketing and how digital marketing has become mainstream in marketing – the world of mass marketing has evolved to 1-to-1 marketing. Increasingly today, we are in the era of RELEVANCE and short attention spans, thus branding has become even more critical in the digital age. In this segment, learn how marketing should be like in an age of RELEVANCE.

Connect with Jeffrey Nah: LinkedIn

BACECAMP

Brice Degeyter

BACECAMP

BACECAMP

Structured Mentorship & Learning Programmeby Action Community for Entrepreneurship (ACE)

Structured Mentorship & Learning Programme

by Action Community for Entrepreneurship (ACE)

Overview

Overview

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0%

Over 120

Over 120

12

12

BACECAMP 13

BACECAMP 13

Application Opens

Application Opens

Startups Shortlisting

Startups Shortlisting

Programme Starts

Programme Starts

Pitch Day

Pitch Day

BACECAMP 13

BACECAMP 13

26 July 2022 & 28 July 2022 10AM - 6PM2, 4, 11, 16 & 18 August 2022 9AM to 6PM *Timings include 1 hour lunch break & 30 minutes tea break

26 July 2022 & 28 July 2022

10AM - 6PM

2, 4, 11, 16 & 18 August 2022

9AM to 6PM

*Timings include 1 hour lunch break & 30 minutes tea break

Ace Pitch Day

Ace Pitch Day

25 August 2022 2PM - 5PM *Cost: $800 per startup, $700 for Ace members*prices include up to 2 pax

25 August 2022

2PM - 5PM

*Cost: $800 per startup, $700 for Ace members

*prices include up to 2 pax

Contact Us

Contact Us

Want to partner us? Or join our company? Let us know!

Want to partner us? Or join our company? Let us know!

Structured Mentorship & Learning Programme
by Action Community for Entrepreneurship (ACE)

26 July 2022 & 28 July 2022
10AM - 6PM
2, 4, 11, 16 & 18 August 2022
9AM to 6PM

*Timings include 1 hour lunch break & 30 minutes tea break

25 August 2022
2PM - 5PM

Cost: $800 per startup, $700 for Ace members
prices include up to 2 pax